Bobby is with his friends and they are watching a Panther's game

He clicks on sportsMAXing. The homepage advertises how easy it is to make an account and place a bet. Several high profile games are featured including the Florida Panthers game that Bobby is watching. He navigates to the prominent create account button.

Bobby receives an email confirming his bet and he then resumes watching the game. The game ends with the Panthers winning and Bobby receives another email congratulating him on the win and says the winnings are available on his account.

Bobby is a die hard fan that is sure the Panthers will win so he decides to bet that they will win. His friends also believe the Panthers will win so he decides to look online for a online betting website.

Bobby makes his account within 5 minutes. He provides an email address and a picture of his ID. He then goes back to the homepage and clicks on the featured Panthers Game. Several bet outcomes are available such as total score and individual player performance. He places his bet that the Panthers will win the game.

Bobby goes back to sportsMaxing to cash out his winnings. When he goes to the homepage he sees other games of teams he follows. He remembers how easy it was to place a bet and win so he decides to click on another game and place another bet. Bobby is happy with the process of betting and continuously places bets. He sometimes wins and sometimes loses but he enjoys the experience of betting on his favorite teams so he keeps betting as it enhances the experience of watching his teams play.

Ricky is at a bar watching the NBA Finals

He clicks on sportsMaxing. The homepage advertises how easy it is to make an account and place a bet. Several high profile games are featured. He navigates to the prominent create account button

Ricky receives an email confirming his bet and he then resumes watching the game. After watching the game Ricky stays at the bar and continues watching sports games for the rest of day.

Ricky enjoys watching the game but has also been following the NBA for so long that he is bored so he decides to look online for a betting website that another patron told him about

Ricky makes his account within 5 minutes. He provides an email address and a picture of his ID. He then goes back to the homepage and searches NBA. Several bet outcomes are available such as total score and individual player performance. He places his bet.

Ricky enjoyed the experience of betting and it gave him a rush that alleviated the boredom. While at the bar Ricky continues to place bets.